'The Open Championship is a perfect place for our industry friends to experience OptiShot +3 prior to its roll-out in shops across the UK and Europe,' says Smith who previously held senior roles with Nike Golf, Cobra and Dunlop Slazenger Corp. 'We're confident everyone will agree this system is among the quickest, easiest and most affordable ways to play more golf, have fun and improve your game in any type of weather.'

Allowing men, women and children to play world class courses anytime, anywhere using their own clubs, OptiShot +3 operates via a plug-and-play interface with Windows computers. Created exclusively for the European market, it comes standard with precise replicas of 14 courses. These include sites of The Players Championship ('Ponte Vedra'), as well as the 2010 U.S. Open ('Monterey Classic') and PGA Championship ('Whispering Dunes').

Featuring crystal-clear graphics and superb visual shot feedback of clubhead speed, face angle, swing path, distance, tempo, face contact and ball flight, OptiShot +3 (MRRP ? 449 / Eu 539) also affords the ability to:

Play full rounds with up to four players

Hit all shots from tee to green

Tune settings specific to your clubs

Practice shots from anywhere on any course

Export detailed performance statistics

Create multiple players and manage their settings / preferences

The OptiShot +3 system requires less than three meters of swing space. Golfers can compete and practice by hitting real balls, foam balls (provided) or no ball at all off a durable swing pad with embedded infrared sensors. In addition to Core courses that come with OptiShot +3, users can purchase premium courses, use the par-3 option, or hit balls on a realistic driving range.

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