In addition, one of the bays will be dedicated to custom fitting. Visitors to the show will be able to book 30-minute appointments and have a full custom-fit there and then.

Andy Barwell, marketing director of the London Golf Show, said: 'Having Callaway at the show is great news for us and is a welcome addition to the growing list of big-name manufacturers we have at the show.

'For many people this will be the first chance to get the FT-i in their hands and along with the custom-fitting bay should prove very popular with visitors.'

The London Golf Show 2007 returns to ExCeL, from April 26-29, with European Ryder Cup hero David Howell making an appearance.

There will also be Europe?s largest golf retail store courtesy of the UK's no1 retailer, american golf; a 30-bay driving range; the chance to go head-to-head on the chipping green with celebrities; the opportunity to sink a 100ft putt; the iconic floating green; myriad game-improvement gadgets; a fashion show; plus a much bigger area dedicated to junior golf with free coaching, fun and games and prizes.

What's more, two juniors go free with every paying adult...

For tickets visit www.londongolfshow.com or call Ticketmaster on 0870 1451205.