TaylorMade is also the official equipment provider for three of the show's big competitions: the longest drive, nearest the pin and the 100ft putt and dozens of lucky individuals may walk away with custom-fitted drivers, irons or putters.

Matt Johnson, TaylorMade's marketing manager, said: 'Getting custom fitted is the only way to experience the true benefit of our revolutionary technology so this is a great opportunity for golf fans.

'The Golf Show, NEC Birmingham, is ideal for us because it gives us a chance to get out there, show our clubs to golfers and offer them the first chance anywhere on the continent to be custom-fitted for our new drivers.'

The Golf Show, NEC Birmingham, is a brand new event offering everything a golfer could want. Running from November 16-18, it has big brands, the latest equipment, an indoor driving range, custom fitting, free tuition, fun and games and much more.

To find out more about the Birmingham Golf Show, and to purchase advance tickets (with a bonus of extra 'goodies') visit the show's web site at www.golfshownec.com.