Zara Phillips said:

'I am delighted to be announcing my new sponsorship with Chivas Regal and I am really looking forward to attending their luxury events - starting with the Chivas Snow Golf Championship in St Moritz.

Apparently the course is spectacular and very cool. I am a novice golfer but I'm looking forward to a new challenge and the odd snow golf lesson from the professionals. With the Olympics coming up, 2008 is a big year for me and a few days in St Moritz is a great start to my New Year.'

Champion Jockey, Italian Frankie Dettori, completed the unique Derby double in 2007 by winning the UK Epsom Derby and the Prix Du Jockey Club in France. Golf enthusiast Dettori is set to face one of his biggest challenges on the 'whites' of St Moritz.

Frankie added:

'I am a keen golfer and can't wait to get out onto the course. I have been practicing my putting but know I will need ice-cool nerves on this course'

Competing in the Men's Professional category to win the Chivas Regal Trophy will be, amongst others, Ryder Cup winner Costantino Rocca, European Tour Golfer Lee Slattery, Chile's number 1 golfer Christian Leon, Indian professional Rishi Nahrain and BBC golf presenter Paul Eales.

They will battle it out over 9 challenging snow holes to see who is crowned 'King of the Mountains' and lift the prestigious Chivas Regal Trophy.

Costantino Rocca added:

'This is the first time I have played a tournament on snow and I am sure it is going to be a challenge. The course looks fantastic and the other competitors tough. I will have to be at my best to win and may need a small Chivas to keep me warm on the way round.'

Sophie Gallois, Chivas Regal Brand Director said:

'The Chivas Snow Golf Championship continues to attract an ever-growing international audience as the high quality of golf on offer is rivaled only by the great evenings to be had in the glamorous venues of St Moritz. We are really looking forward to raising a toast to this year's winner but also to everyone who shares in this unforgettable experience.'

The Chivas Snow Golf Championship, St Moritz, an extraordinary event in an inspiring place, is perfectly accommodated by the exclusive surroundings of St Moritz.

The event is played over holes approximately 33% shorter than normal grass holes. The fairways are made of compacted snow, the 'whites' are made from frozen snow and the balls used are a fluorescent amber colour.

Other international celebrities attending the event include Slovenian model and actress Katarina Cas, Bulgarian sports presenter Kamen Alipiev, Polish celebrity chef Karol Okrasa and Polish fashion designer Maciej Zien.