And courtesy of junior golf equipment manufacturer Feel-The-Fear some of the hottest young talent in golf will be alongside them.

Bristol-based Daniel Gosling, 13, and Bianca Finn, 16, from Coventry, will be joined in the under-12 category by 11-year-old Rhys Pugh, from Pontyprydd, and seven-year-old putting sensation Maxwell Martin, from Birmingham.

Jay Tyson, project manager for the London Golf Show, said: “While the focus may be on the adults trying to break the 700-yard mark the kids will be guaranteed a ‘UK record’ because as far as we can determine, no youngsters have done this before.

“Although Guinness World Records recognise record attempts only on golf courses they will be setting an unofficial record - and the benchmark for juniors to aspire to in the future.

“We are delighted to give the children this chance. The London Golf Show’s aim is to be all-inclusive so we believe the youngsters at this event are just as important as the grown-ups.”

Competing alongside the juniors will be the Long Drivers of Europe (LDE) - including the European champion Paul Slater, Austrian champion William Hunt-Tyrrell and Irish champion and former world record holder Phil “The Power” Naylor - will be present, in addition to the many SPARKS - Sport Aiding Medical Research for Kids - celebrities who will fancy a shot at the title.

These include golf-mad rock star Rick Wakeman and legendary All Black Zinzan Brooke who have already confirmed their attendance.

Distances in excess of 350 yards are commonplace at LDE events with a stunning effort of more than 415 yards winning one of the European Long Driving Championship rounds of 2004. These distances are carry and roll. The longest recorded ‘carry’ is 458 yards - so some spectacular driving is guaranteed.

The London Golf Show is more than just a show – it is a total golfing experience.

It is a four-day retail exhibition aimed at all standards of golfer and showcases the best of more than 400 exhibitors, with products ranging from golf tees to golf resorts; from drivers to buggies.

Visitors will be able to try the latest in golf equipment, meet with the pros, get advice, find great deals on clubs and clothes and see a whole world of golfing destinations and holidays – all in the centre of London.

The floating green in the Victoria Docks is for a hole-in-one competition, and other visitor attractions include an indoor driving range and a nine-hole putting competition. There will also be a daily long-drive challenge with the best pitting themselves against LDE players in a head-to-head shoot-out.

The London Golf Show takes place at the ExCel Centre, London, on April 21-24, 2005. Check out the website at: www.londongolfshow.com.

Adult tickets are £15 on the door with an “early birdie” discount of £5 for those applying now. Similarly, junior tickets are £7.50 on the door with “early birdie” discounts of £2.50 available now through the website bringing the cost down to £5.