It’s official! Nike’s driver and ball that is… The choice of Tiger Woods is now also the choice of the London Golf Show. Nike’s Ignite 460cc driver will be the club used by competitors in the longest-drive competition at the show – and the Nike One Black ball will be winging its way down the simulated fairways.

Since the world's number one golf apparel brand introduced their innovative performance fabric, EZ-Tech®, last year, the products have become the fastest selling range in the company's history. So in response to the phenomenal success of sales of the EZ-Tech® polo shirt, Ashworth has announced that it is extending the range of apparel in the revolutionary performance fabric to pullovers, trousers, shorts and woven shirts.

GOLF INSPIRED SPORTSWEAR LAUNCHED AT BELFRY FASHION SHOW - Callaway Golf Apparel has announced the biggest launch in their company history - a full ladies collection, available in store in June/July 2005, was introduced to the golfing world at a spectacular fashion show at the Belfry last week. The fantastic new range will focus on fashion and quality and fits perfectly into the golf inspired sportswear market the brand has been so successful in.

New indoor practise and training aid Targetline has received overwhelming praise from the world’s top golf professionals since winning a new product award at the 2003 Munich ISPO Show. World-leading golf physiotherapist Ramsay McMaster uses Targetline and says “The bodys’ biomechanics are precisely the same on Targetline as with a full length club……every golf physio must have one of these.” Ramsay uses Targetline in Physio teaching and when treating golfers all over the world.

NEW GAME IMPROVEMENT TECHNOLOGY FOR 2005 Leading golf equipment manufacturer, Progen, has unveiled the latest breakthrough product from their new 2005 range. The introduction of the NXGen HCC irons continues Progen's commitment to produce innovative yet affordable golf clubs, designed to deliver improved performance and playability for all golfers.

G-SOK(tm) Gives Golfers New Concept in Comfort and Traction - Comfort has always been paramount in the design of Etonic footwear and now the industry leader in outsole technology has taken comfort to the next level with Etonic G-SOK(tm). Constructed with a full grain leather upper, the G-SOK(tm) combines a Tri-Density Pliyou Removable Footbed(tm) and a new Shocksorb Comfort System(tm) for added shock absorption and enhanced comfort and fit throughout the shoe

Up until now, golf statistics have really only been for the Tour professionals, with the facilities such as the Reuters Stats for the European Tour which are featured this month on this site. It is possible to develop a spreadsheet or use paper and pen to record a round but now there is a new web site which makes the process very simple for recording several hundreds of rounds, a system which offers one of the most complete analyses of any golfer’s game, no matter what their handicap, and gives the opportunity to compare a players game with others all over the country,